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Ditemukan 4 dari pencarian Anda melalui kata kunci: subject="Manajemen Distribusi"
cover
Pemasaran global: wawasan praktis dan analisis internasional
Komentar Bagikan
Carlyle Farell

Benar-benar global dalam penampilan, rasa, fokus, dan contohnya, ditambah dengan banyak sekali kasus dari seluruh dunia. Carlyle Farrell memberikan banyak variasi dan banyak kesempatan mengajar. Buku ini adalah sebuah pengayaan literatur pemasaran internasional dan sebuah buku ajar yang luar biasa. Buku ini kaya, mudah dipahami, simpel, dan menarik bagi siswa dengan latar belakang budaya dan pe…

Edisi
Ed. 1, Cet. 1
ISBN/ISSN
9786230108426
Deskripsi Fisik
19 x 23 cm; xii + 684 hlm
Judul Seri
-
No. Panggil
658.8 CAR p
cover
Strategic marketing
Komentar Bagikan
David W. CravensNigel F. Piercy

Strategic Marketing in companies around the world is confronted with unprecedented challenges and exicting opportunities in the twenty-first century. Driven by demanding customers with complex value requirments, aggressive global competition, turbulent markets, rapid emergence of disprutive new technologies, and global expansion initiatives, marketing strategy has become an enterprise-spanning …

Edisi
Ed. 9
ISBN/ISSN
978-007-126335
Deskripsi Fisik
xv+784 hlm.; 20x25,5 cm
Judul Seri
-
No. Panggil
658.8 DAV s
cover
Business marketing: connecting strategy, relationship, and learning
Komentar Bagikan
F. Robert DwyerJohn F. Tanner

Connecting Strategy, Relationships, and Learning. What makes this edition different, necessary? For this edition, we had several goals: Expand the coverage of services and focus on the concept of "offerings" rather than product or services. This coverage is consistent with a service dominant logic of marketing. Give students a glimpse of who does marketing so they can see what their options are…

Edisi
Ed. 4
ISBN/ISSN
9780071263436
Deskripsi Fisik
xxv+678 hlm.: 20x25 cm
Judul Seri
-
No. Panggil
658.8 ROB b
cover
New Products Management
Komentar Bagikan
Merle CrawfordAnthony Di Benedetto

New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management trace to the 1950s. by the 1990s, a new products management discipline had evolved.

Edisi
Ed. 10
ISBN/ISSN
978-007-128923-8
Deskripsi Fisik
xiv+576 hlm.; 18,5x23 cm
Judul Seri
-
No. Panggil
658.8 MER n