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Ditemukan 2 dari pencarian Anda melalui kata kunci: author="Roger A. Kerin"
cover
Strategic marketing problem: cases and comments
Komentar Bagikan
Roger A. KerinRobert A. Peterson

Decision making in marketing is first and foremost a skill. Like all skills, it is best learned through practice. This book is dedicated to the development of decision-making skills in marketing. Textual material material introduces concepts and tools useful in framing and solving marketing problems.

Edisi
Ed. 12
ISBN/ISSN
9780132465496
Deskripsi Fisik
xi+708 hlm.; 21,5x27,5 cm
Judul Seri
-
No. Panggil
658.8 ROG s
cover
Strategic marketing problems: cases and comments
Komentar Bagikan
Roger A. KerinRobert A. Peterson

Decision making in marketing is first and foremost a skill. Like most skills, it requires tools and terminology. Like all skills, it is best learned through practice. This book is dedicated to the development of decision-making skills in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies describing actual marketing proble…

Edisi
Ed. 11
ISBN/ISSN
0-13-233571-9
Deskripsi Fisik
x+722 hlm.: 21,5 x 27,5 cm
Judul Seri
-
No. Panggil
658.8 ROG s