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Marketing 5.0 : Technology for humanity

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Marketing's purpose always is to enhance people's lives and contribute to the Common Good.
—Philip Kotler

To all Asians, especially my Asia Marketing Federation brothers and sisters. We at MarkPlus, Inc. are very proud to collaborate with Philip Kotler as a knowledge lab for many books since 1998, including the Marketing X.0 series.
—Hermawan Kartajaya

Dedicated to the loving memory of my mom, Shinta, and my daughter, Keyvlin, who passed away during the writing of this book. Thank you to my family—my dad, Setiawan, my sister, Sisca, my wife, Louise, and my son, Jovin—for their endless love and care.
—Iwan Setiawan

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 KOT m

Penerbit

Hoboken, NJ : John Wiley & Sons, Inc.., 2021

Deskripsi Fisik

233 halaman

Bahasa

English

ISBN/ISSN

9781119668572

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Ed. 1

Subjek

Manajemen
marketing
Teknologi
Fakultas Ekonomi dan Bisnis
ebook

Info Detail Spesifik

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Pernyataan Tanggungjawab

Kotler, Philip

Versi lain/terkait

Lampiran Berkas

Komentar

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