What was once a fringe currency only used by a dark corner of the web… is now the fastest growing financial asset on Earth. And this is just the beginning… You see, we are still in just the 3nd inning of Crypto as a financial entity. So while no financial vehicle is making people rich as quickly as Cryptocurrency… Less than 8% of Americans and 3% of the worldwide population owns …
Buku klasik ini dianotasi untuk memperbarui kebijaksanaan Graham yang tak lekang oleh waktu untuk kondisi pasar saat ini. Penasihat investasi terbesar abad kedua puluh, Benjamin Graham, mengajar dan menginspirasi orang-orang di seluruh dunia. Filosofi Graham tentang "investasi nilai" yang telah berhasil melindungi investor dari kesalahan substansial dan mengajarkan mereka bagaimana caranya untu…
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing …
Asian consumers are evolving, and marketing is evolving with them. As businesses connect and engage with their customers in new ways and through a variety of channels, the scope of marketing is expanding to encompass the entire organization, from the firm’s vision and planning to its customers’ needs and strategic partnerships. The seventh edition of Marketing Management: An Asian Persp…
Setiap bab (langkah) buku ini menyebutkan rahasia menghasilkan uang yang telah menghasilkan kekayaan bagi lebih dari lima ratus orang kaya yang telah saya analisis dengan seksama selama beberapa tahun.Kesuksesan tampaknya datang dengan mudah bagi sebagian orang. Mereka tinggal di rumah mewah, mengirim anak-anak mereka ke sekolah terbaik,mengendarai mobil mewah, bepergian ke seluruh dunia, dan m…
Marketing's purpose always is to enhance people's lives and contribute to the Common Good. —Philip Kotler To all Asians, especially my Asia Marketing Federation brothers and sisters. We at MarkPlus, Inc. are very proud to collaborate with Philip Kotler as a knowledge lab for many books since 1998, including the Marketing X.0 series. —Hermawan Kartajaya Dedicated to the loving memory…
eMarketing: the essential guide to digital marketing is a one-stop resource to kick start your online marketing career, or to give it a much needed boost. Featuring the tools and tactics essential to search engine optimisation, video optimisation, media planning, pay per click advertising, social media, mobile marketing, conversion optimisation, online reputation management and more! eMarke…
Digital Marketing atau bisa disebut pemasaran digital adalah suatu usaha atau metode untuk memasarkan sebuah merek atau produk dengan menggunakan media pendukung dalam bentuk digital. Metode ini mampu menjangkau konsumen baik secara pribadi, relevan dan tepat sasaran sesuai dengan kebutuhan atau keinginan konsumen. Buku ini hadir kehadapan para pembaca merupakan sumbangan pemikiran penuli…
Buku ini diharapkan dapat membantu pembaca memahami teori Digital Marketing, sehingga mereka dapat mengaplikasikan ilmunya. Semoga buku ini dapat memberikan sumbangsih bagi kepustakaan di Indonesia dan bermanfaat bagi kita semua
Buku ini membahas tentang seluk beluk pasar modal dan analisis investasi saham serta manajemen investasi portofolio. Buku ini sangat penting bagi mahasiswa maupun bagi praktisi pasar modal dalam rangka untuk membuat keputusan berinvestasi portofolio di Pasar Modal Indonesia maupun di pasar modal negara-negara lain. Selain membahas tentang pasar modal, buku ini juga membahas tentang manajemen in…
Buku ini snagat penting untuk dimiliki dan dipelajari oleh para pelaku bisnis, pengelola bisnis, serta akademisi lainnya yang memiliki kompetensi dalam manajemen pemasaran.
Buku ini dibuat untuk membantu proses pengajaran manajemen bisnis serta sebagai buku pegangan bagi mahasiswa.
Information Technology for Management discusses a variety of business strategies and explains how they rely on data, digital technology, and mobile devices to support them in the on demand economy. Our goal is to provide students from any business discipline with a strong foundation for understanding the critical role that digital technology plays in enhancing business sustainability, profitabi…
The purpose of this textbook/workbook is to connect budgetary theory with practice and provide public budget and finance students with basic budgeting and financial management tools. From the perspective of a bureaucrat, students examine various concepts and then work through in-class and out-ofclass exercises and problems to reinforce those concepts and ideas. Chapter 1 begins with an overvie…
Zero to One is about how to build companies that create new things. It draws on everything I’ve learned directly as a co-founder of PayPal and Palantir and then an investor in hundreds of startups, including Facebook and SpaceX. But while I have noticed many patterns, and I relate them here, this book offers no formula for success. The paradox of teaching entrepreneurship is that such a fo…
The inherently interdisciplinary nature of the field made it very difficult to define specific categories into which to place papers in the Table of Contents for the conference proceedings. Most papers could have been logically categorized into several themes, based on the particular technological approaches they used, the type of system, the methods used in the research, and the teaching domai…
Managing a manufacturing company in the global economy is more complex than ever before. In order to be competitive today, the company not only needs to excel in production, but also in marketing, engineering, and every aspect of customer service. Long gone are the days when a manufacturing company could coast along on its manufacturing excellence or its monopoly.
This book explain about what grit is and why it matters, growing grit from the inside out, and growing grit from the outside in.
This book is intended to help researchers develop a plan or proposal for a research study. Part I addresses several preliminary considerations that are necessary before designing a proposal or a plan for a study. These considerations relate to selecting an appropriate research approach, reviewing the literature to position the proposed study within the existing literature, deciding on whet…
This book presents accounts of nine such experiences. We witness people at extraordinary moments. We examine how they guided their crew, company, or country through the climactic events that followed. Each account is about an individual who faced a turning point — and how that person led when it counted most.
Like earlier editions, the book serves several markets. It is appropriate for graduate courses in business, economics, and financial engineering. It can be used on advanced undergraduated courses when students have good quantitative skills. Many practitioners involved in derivatives markets find the book useful.
Essentials of Organizational Behavior provides a brief overview of the core concepts and theories within the field of OB. Our current text users rave about this approach because it gives them flexibility to include other kinds of learning experiences and content in their OB courses. As a result, this text is currently used in a wide variety of courses and programs—ranging from community colle…
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences…
Whether you lead a global corporation, develop software, advise clients, practice medicine, build homes, or work in one of today's state-of-the-art factories that require sophisticated computer skills to manage complex production challenges, you are a knowledge worker
The rights of John O’Connor, Eamonn Galvin and Martin Evans to be identified as authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise,…
Some organizations have renamed their Human Resources units “People” or “Human Capital” departments to emphasize the importance of their paramount resource. They know that without good people management, nothing else matters.
This book covers too many areas—financial theory, financial history, psychology, and the nuts and bolts of the investment business—for anyone’s expertise to fully cover the ground.
It is a curious fact that the current surge of interest in business ethics has largely bypassed the theory and the practice of human resource management (HRM).While business as a whole is presenting itself more and more in terms of social responsibility, and employees are routinely accepted as crucial stake- holders in most business organizations, HRM practice continues to affirm its significa…
This book has been written for those wishing to achieve a broad understanding of financial management at either undergraduate or postgraduate/post-experience level. It is aimed primarily at students who are studying financial management as part of their course in business, management, accounting, economics, computing, or some other area. The book should also be suitable for those who are not fo…
Companies are facing increasing market dynamics in many markets. Rapidly changing consumer behaviour, frequent governmental and legal changes as well as aggressive behaviour by competitors pose an increasing challenge for companies. For internationally operating companies, this is compounded by the heterogeneity of the country markets in which they operate. This heterogeneity must be reflected …