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Managing the customer experience
How much mere profit could you make if yöu had customers who couldn't Imagine dolng business with anyone but you? In your dreamsl Tell that to Virgin Atlantic or Harleý Davldson. How great would life be if 40% of your new business simply knocked on your door without you having spent a cent advertising for I1? Impossible! Tell that to First Direct. The companies in this book have managed to tu…
- Edisi
- -
- ISBN/ISSN
- 0273661957
- Deskripsi Fisik
- xvi+254 hlm.: 18x23,5 cm
- Judul Seri
- -
- No. Panggil
- 658.81 SHA m
Sales management concepts and cases
Easily accessible, real-world and practical, Sales Management, Tenth Edition by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on …
- Edisi
- Ed. 10
- ISBN/ISSN
- 9780470418895
- Deskripsi Fisik
- xix+345 hlm.: 20x25,5 cm
- Judul Seri
- -
- No. Panggil
- 658.81 WIL s
Principles of customers relationship management
Principles Of Customers Relationship Managementprovides students with an understanding of customers relationship Management (CRM) and its application in marketing and sales. The authors demonstrate how CRM aligns business processes with strategies directed toward building customer loyalty and creasing profits.
- Edisi
- -
- ISBN/ISSN
- 0324322380
- Deskripsi Fisik
- xvi+511 hlm.; 20,5x26 cm
- Judul Seri
- -
- No. Panggil
- 658.812 ROG p
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