The economic importance of retailing is constantly increasing, as can be seen from the development of many countries across Europe, America and Asia. In highly developed countries, retailers are taking an increased leadership role in every distribution channel. Expansion strategies, retail branding strategies, innovative solutions for supply chain man- agement and many other developments …
important because the spirit of entrepreneur- ship is alive and thriving as never before in the United States and around the globe. And there has never been a better time to raise capital. This book would not be possible without the editorial and logistical support of Jennifer Robinson and David Harrison at Kiplinger Books. I tip my hat to Rosemary Neff for her skillful copy editing an…
Melihat, mencari dan bertindak terhadap peluang usaha yang tersedia adalah peluang usaha atau bisnis dan dapat dijelaskan sebagai suatu ide yang menarik atau usulan bisnis yang memberi kemungkinan untuk memberikan hasil bagi investor atau seseorang yang mengambil resiko.
Buku Manajemen Strategi : Pendekatan secara teori dan kajian kasus ini ditulis untuk memenuhi kebutuhan para pembaca yaitu mahasiswa khususnya mahasiswa program studi manajemen untuk memperoleh pemahaman secara mendalam mengenai langkah strategis perusahaan dalam mengelola organisasi secara efektif dan efisien.
Buku l ini disusun dengan maksud untuk menyediakan referensi yang memadai bagi mahasiswa program S1 maupun S2. Buku ini juga bisa digunakan sebagai referensi bagi para praktisi yang membutuhkan referensi khususnya di bidang Manajemen Keuangan. Buku ini tidak akan mungkin dapat terselesaikan tanpa bantuan dari banyak pihak. Oleh karena itu dalam kesempatan ini kami menghanturkan banyak teri…
Welcome to your operations management (OM) course. In this book, we present a state-of-the- art view of the operations function. Operations is an exciting area of management that has a profound effect on productivity. Indeed, few other activities have as much impact on the quality of our lives. The goal of this text is to present a broad introduction to the field of operations in a realisti…
As the world becomes ever more dangerous and our problems more complex and dire, we long for truly distinguished leaders, men and women who deserve our respect and loyalty. Instead, we have suffered far too much bad leadership in recent years. The business media have exposed one scandal after another—criminally greedy CEOs, boards that do little more than rubber-stamp executive whims, compani…
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good b…
Pembahasan dalam buku ini meliputi Dasar-Dasar Komunikasi Bisnis, Komunikasi Dalam Organisasi, Komunikasi Bisnis Lintas Budaya, Proses Penyusunan Pesan Bisnis, Korespondensi, Penulisan Direct Request, Penulisan Bad News dan Pesan Persuasif, Permintaan Pesan-Pesan Rutin dan Positif, Komunikasi dalam Melamar Pekerjaan, Wawancara Kerja, Komunikasi Lisan dan Negosiasi serta Laporan, Proposal dan Pr…
Buku ini terdiri dari 15 bab, yaitu: (1) Pengertian dan perkembangan informasi manajemen; (2) Konsep sistem informasi manajemen; (3) Pengambilan keputusan manajemen dan informasi yang dibutuhkan; (4) Aplikasi sistem informasi perusahaan; (5) Pengembangan sistem informasi; (6) Sistem informasi manajemen berbasis komputer; (7) Sistem manajemen basis data; (8) Pengendalian sistem informasi; (9) Si…
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation.Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally i…
Use the guidance in this comprehensive field guide to gain the support of your top executives for aligning a rational cybersecurity plan with your business. You will learn how to improve working relationships with stakeholders in complex digital businesses, IT, and development environments. You will know how to prioritize your security program, and motivate and retain your team. Misalignment…