The result is that market(ing) is still not on the business agenda. Market(ing) is still not properly represented on the board. Customers are still not receiving the service they deserve. Organizations are still not as profitable as they should be and are still not differentiated from lower priced international competition. There really is no way of escaping the responsibility here — the …
This is not another book on engineering economics. Rather, this book is directed to the engineering manager or the undergraduate student preparing to become an engineering manager, who is, or will become, actively engaged in the management of economic risk trade-off decisions for engineering investments within an organi- zational system. In today’s global economy, this may mean managing…
Internet adalah produk kebudayaan, dan sudah semestinya internet digunakan manusia untuk menghasilkan kehidupan yang berbudaya. Namun bak pisau bermata dua, internet sejatinya hanyalah alat yang dapat memberikan dampak positif maupun negatif tergantung pada cara dan tujuan penggunaannya. Dalam era digital saat ini, beragam informasi semakin merasuk hingga ke gawai setiap orang, baik dihar…
On the path towards a knowledge-based society, organisations – firms, public institutions, non-governmental organisations – increasingly face the challenge to mobilise knowledge resources for creating value in a sustainable manner. The transformation towards a digitized economy and society deeply changes how we manage information and knowledge, how we connect, collaborate, learn and de…
At a time when China is becoming more central in a globalizing world economy, business managers as well as scholars from outside China increasingly feel the importance of understanding the thoughts and views of Chinese leadership and management. As one of the oldest civilizations in the world, and with the largest population, China has produced internationally known statesmen, philosophers…
Barack Obama’s leadership practices and principles have made him one of the most distinguished leaders of recent years. Over the course of his exceptional career, Obama has developed and refined outstanding leadership practices and skills that have helped pave his path to success. A master of the craft of leader- ship, Obama has transcended traditional divisions of ethnicity, socioe…
This text provides materials for a comprehensive course on management control systems (MCSs). MCSs are defi ned broadly to include everything managers do to help ensure that their organization’s strategies and plans are carried out or, if conditions warrant, are mod- ifi ed. Thus, the text could also be used in any course that focuses on topics related to the back end of the manage…
This new edition is being published at a time when most organisations are feeling the combined impact of globalisation, information technology and rapid changes in their business environment. More sectors of the economy of most countries are becoming ‘knowledge based’. On the negative side there has been an increasing focus on some spectacular failures – such as Enron and WorldCom – lea…