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Marketing management : an asian perspective

Philip Kotler Kevin Lane Keller Swee Hoon Ang Chin Tiong Tan Siew Meng Leong

Asian consumers are evolving, and marketing is evolving with them. As businesses connect and engage with their customers in new ways and through a variety of channels, the scope of marketing is expanding to encompass the entire organization, from the firm’s vision and planning to its customers’ needs and strategic partnerships. The seventh edition of Marketing Management: An Asian Persp…

Edisi: Edisi 7
ISBN/ISSN: 978-1-292-08958-4
Deskripsi Fisik: xxvi,
Judul Seri: -
No. Panggil: 658.8 KOT m

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