This new edition is being published at a time when most organisations are feeling the combined impact of globalisation, information technology and rapid changes in their business environment. More sectors of the economy of most countries are becoming ‘knowledge based’. On the negative side there has been an increasing focus on some spectacular failures – such as Enron and WorldCom – lea…
Manajemen sumber daya manusia strategik berbicara mengenai integrasi dan adaptasi yang konsentrasinya untuk memastikan bahwa sumber daya manusia sepenuhnya terintegrasi dengan strategi dan kebutuhan strategik perusahaan; kebijakan sumber daya manusia melekat, baik melampaui area kebijakan maupun hierarki; serta praktik sumber daya manusia telah disesuaikan diterima, dan digunakan oleh manajer l…
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. After the initial technological approaches, this process has matured con- siderably – both from a conceptual and from an applications point of view. Of course this evolution continues, especially in the light of the digital transformation. Today, CRM refers to a strategy…
What was once a fringe currency only used by a dark corner of the web… is now the fastest growing financial asset on Earth. And this is just the beginning… You see, we are still in just the 3nd inning of Crypto as a financial entity. So while no financial vehicle is making people rich as quickly as Cryptocurrency… Less than 8% of Americans and 3% of the worldwide population owns …
Buku klasik ini dianotasi untuk memperbarui kebijaksanaan Graham yang tak lekang oleh waktu untuk kondisi pasar saat ini. Penasihat investasi terbesar abad kedua puluh, Benjamin Graham, mengajar dan menginspirasi orang-orang di seluruh dunia. Filosofi Graham tentang "investasi nilai" yang telah berhasil melindungi investor dari kesalahan substansial dan mengajarkan mereka bagaimana caranya untu…
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing …
Asian consumers are evolving, and marketing is evolving with them. As businesses connect and engage with their customers in new ways and through a variety of channels, the scope of marketing is expanding to encompass the entire organization, from the firm’s vision and planning to its customers’ needs and strategic partnerships. The seventh edition of Marketing Management: An Asian Persp…
Setiap bab (langkah) buku ini menyebutkan rahasia menghasilkan uang yang telah menghasilkan kekayaan bagi lebih dari lima ratus orang kaya yang telah saya analisis dengan seksama selama beberapa tahun.Kesuksesan tampaknya datang dengan mudah bagi sebagian orang. Mereka tinggal di rumah mewah, mengirim anak-anak mereka ke sekolah terbaik,mengendarai mobil mewah, bepergian ke seluruh dunia, dan m…
Marketing's purpose always is to enhance people's lives and contribute to the Common Good. —Philip Kotler To all Asians, especially my Asia Marketing Federation brothers and sisters. We at MarkPlus, Inc. are very proud to collaborate with Philip Kotler as a knowledge lab for many books since 1998, including the Marketing X.0 series. —Hermawan Kartajaya Dedicated to the loving memory…
eMarketing: the essential guide to digital marketing is a one-stop resource to kick start your online marketing career, or to give it a much needed boost. Featuring the tools and tactics essential to search engine optimisation, video optimisation, media planning, pay per click advertising, social media, mobile marketing, conversion optimisation, online reputation management and more! eMarke…
Digital Marketing atau bisa disebut pemasaran digital adalah suatu usaha atau metode untuk memasarkan sebuah merek atau produk dengan menggunakan media pendukung dalam bentuk digital. Metode ini mampu menjangkau konsumen baik secara pribadi, relevan dan tepat sasaran sesuai dengan kebutuhan atau keinginan konsumen. Buku ini hadir kehadapan para pembaca merupakan sumbangan pemikiran penuli…
Buku ini diharapkan dapat membantu pembaca memahami teori Digital Marketing, sehingga mereka dapat mengaplikasikan ilmunya. Semoga buku ini dapat memberikan sumbangsih bagi kepustakaan di Indonesia dan bermanfaat bagi kita semua
Buku ini membahas tentang seluk beluk pasar modal dan analisis investasi saham serta manajemen investasi portofolio. Buku ini sangat penting bagi mahasiswa maupun bagi praktisi pasar modal dalam rangka untuk membuat keputusan berinvestasi portofolio di Pasar Modal Indonesia maupun di pasar modal negara-negara lain. Selain membahas tentang pasar modal, buku ini juga membahas tentang manajemen in…
Buku ini snagat penting untuk dimiliki dan dipelajari oleh para pelaku bisnis, pengelola bisnis, serta akademisi lainnya yang memiliki kompetensi dalam manajemen pemasaran.
Buku ini dibuat untuk membantu proses pengajaran manajemen bisnis serta sebagai buku pegangan bagi mahasiswa.
Information Technology for Management discusses a variety of business strategies and explains how they rely on data, digital technology, and mobile devices to support them in the on demand economy. Our goal is to provide students from any business discipline with a strong foundation for understanding the critical role that digital technology plays in enhancing business sustainability, profitabi…
The purpose of this textbook/workbook is to connect budgetary theory with practice and provide public budget and finance students with basic budgeting and financial management tools. From the perspective of a bureaucrat, students examine various concepts and then work through in-class and out-ofclass exercises and problems to reinforce those concepts and ideas. Chapter 1 begins with an overvie…
Zero to One is about how to build companies that create new things. It draws on everything I’ve learned directly as a co-founder of PayPal and Palantir and then an investor in hundreds of startups, including Facebook and SpaceX. But while I have noticed many patterns, and I relate them here, this book offers no formula for success. The paradox of teaching entrepreneurship is that such a fo…
The inherently interdisciplinary nature of the field made it very difficult to define specific categories into which to place papers in the Table of Contents for the conference proceedings. Most papers could have been logically categorized into several themes, based on the particular technological approaches they used, the type of system, the methods used in the research, and the teaching domai…
Managing a manufacturing company in the global economy is more complex than ever before. In order to be competitive today, the company not only needs to excel in production, but also in marketing, engineering, and every aspect of customer service. Long gone are the days when a manufacturing company could coast along on its manufacturing excellence or its monopoly.
This book explain about what grit is and why it matters, growing grit from the inside out, and growing grit from the outside in.
This book is intended to help researchers develop a plan or proposal for a research study. Part I addresses several preliminary considerations that are necessary before designing a proposal or a plan for a study. These considerations relate to selecting an appropriate research approach, reviewing the literature to position the proposed study within the existing literature, deciding on whet…
This book presents accounts of nine such experiences. We witness people at extraordinary moments. We examine how they guided their crew, company, or country through the climactic events that followed. Each account is about an individual who faced a turning point — and how that person led when it counted most.