This is not another book on engineering economics. Rather, this book is directed to the engineering manager or the undergraduate student preparing to become an engineering manager, who is, or will become, actively engaged in the management of economic risk trade-off decisions for engineering investments within an organi- zational system. In today’s global economy, this may mean managing…
Internet adalah produk kebudayaan, dan sudah semestinya internet digunakan manusia untuk menghasilkan kehidupan yang berbudaya. Namun bak pisau bermata dua, internet sejatinya hanyalah alat yang dapat memberikan dampak positif maupun negatif tergantung pada cara dan tujuan penggunaannya. Dalam era digital saat ini, beragam informasi semakin merasuk hingga ke gawai setiap orang, baik dihar…
On the path towards a knowledge-based society, organisations – firms, public institutions, non-governmental organisations – increasingly face the challenge to mobilise knowledge resources for creating value in a sustainable manner. The transformation towards a digitized economy and society deeply changes how we manage information and knowledge, how we connect, collaborate, learn and de…
At a time when China is becoming more central in a globalizing world economy, business managers as well as scholars from outside China increasingly feel the importance of understanding the thoughts and views of Chinese leadership and management. As one of the oldest civilizations in the world, and with the largest population, China has produced internationally known statesmen, philosophers…
Barack Obama’s leadership practices and principles have made him one of the most distinguished leaders of recent years. Over the course of his exceptional career, Obama has developed and refined outstanding leadership practices and skills that have helped pave his path to success. A master of the craft of leader- ship, Obama has transcended traditional divisions of ethnicity, socioe…
This text provides materials for a comprehensive course on management control systems (MCSs). MCSs are defi ned broadly to include everything managers do to help ensure that their organization’s strategies and plans are carried out or, if conditions warrant, are mod- ifi ed. Thus, the text could also be used in any course that focuses on topics related to the back end of the manage…
This new edition is being published at a time when most organisations are feeling the combined impact of globalisation, information technology and rapid changes in their business environment. More sectors of the economy of most countries are becoming ‘knowledge based’. On the negative side there has been an increasing focus on some spectacular failures – such as Enron and WorldCom – lea…
Manajemen sumber daya manusia strategik berbicara mengenai integrasi dan adaptasi yang konsentrasinya untuk memastikan bahwa sumber daya manusia sepenuhnya terintegrasi dengan strategi dan kebutuhan strategik perusahaan; kebijakan sumber daya manusia melekat, baik melampaui area kebijakan maupun hierarki; serta praktik sumber daya manusia telah disesuaikan diterima, dan digunakan oleh manajer l…
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. After the initial technological approaches, this process has matured con- siderably – both from a conceptual and from an applications point of view. Of course this evolution continues, especially in the light of the digital transformation. Today, CRM refers to a strategy…
What was once a fringe currency only used by a dark corner of the web… is now the fastest growing financial asset on Earth. And this is just the beginning… You see, we are still in just the 3nd inning of Crypto as a financial entity. So while no financial vehicle is making people rich as quickly as Cryptocurrency… Less than 8% of Americans and 3% of the worldwide population owns …
Buku klasik ini dianotasi untuk memperbarui kebijaksanaan Graham yang tak lekang oleh waktu untuk kondisi pasar saat ini. Penasihat investasi terbesar abad kedua puluh, Benjamin Graham, mengajar dan menginspirasi orang-orang di seluruh dunia. Filosofi Graham tentang "investasi nilai" yang telah berhasil melindungi investor dari kesalahan substansial dan mengajarkan mereka bagaimana caranya untu…
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing …
Asian consumers are evolving, and marketing is evolving with them. As businesses connect and engage with their customers in new ways and through a variety of channels, the scope of marketing is expanding to encompass the entire organization, from the firm’s vision and planning to its customers’ needs and strategic partnerships. The seventh edition of Marketing Management: An Asian Persp…
Setiap bab (langkah) buku ini menyebutkan rahasia menghasilkan uang yang telah menghasilkan kekayaan bagi lebih dari lima ratus orang kaya yang telah saya analisis dengan seksama selama beberapa tahun.Kesuksesan tampaknya datang dengan mudah bagi sebagian orang. Mereka tinggal di rumah mewah, mengirim anak-anak mereka ke sekolah terbaik,mengendarai mobil mewah, bepergian ke seluruh dunia, dan m…
Marketing's purpose always is to enhance people's lives and contribute to the Common Good. —Philip Kotler To all Asians, especially my Asia Marketing Federation brothers and sisters. We at MarkPlus, Inc. are very proud to collaborate with Philip Kotler as a knowledge lab for many books since 1998, including the Marketing X.0 series. —Hermawan Kartajaya Dedicated to the loving memory…
eMarketing: the essential guide to digital marketing is a one-stop resource to kick start your online marketing career, or to give it a much needed boost. Featuring the tools and tactics essential to search engine optimisation, video optimisation, media planning, pay per click advertising, social media, mobile marketing, conversion optimisation, online reputation management and more! eMarke…
Digital Marketing atau bisa disebut pemasaran digital adalah suatu usaha atau metode untuk memasarkan sebuah merek atau produk dengan menggunakan media pendukung dalam bentuk digital. Metode ini mampu menjangkau konsumen baik secara pribadi, relevan dan tepat sasaran sesuai dengan kebutuhan atau keinginan konsumen. Buku ini hadir kehadapan para pembaca merupakan sumbangan pemikiran penuli…