Manajemen pemasaran jasa

Edisi

2

ISBN/ISSN

9796913658

Deskripsi Fisik

x, 316 hlm.; 21 x 26 cm.

Judul Seri

-

No. Panggil

658.5 RAM m

Riset pemasaran kontemporer

Edisi

-

ISBN/ISSN

979691087X

Deskripsi Fisik

1 jil., xxi, 270 hlm.; 19 x 24 cm.

Judul Seri

-

No. Panggil

658.5 Mcd r

Fundamentals of advertising Research

Edisi

Second Edition

ISBN/ISSN

0882442600

Deskripsi Fisik

xi, 343 p.; 24,5 cm

Judul Seri

-

No. Panggil

659.1072 FLE f

Advertising Procedure

Edisi

Fourteenth Edition

ISBN/ISSN

0139085750

Deskripsi Fisik

xviii, 716 p.; 29 cm

Judul Seri

-

No. Panggil

659.1 THO a

Periklanan promosi aspek tambahan komunikasi pemasaran terpadu : Edisi 5 jilid 2

Edisi

Edisi 5 jilid 2

ISBN/ISSN

9796885182

Deskripsi Fisik

321 hlm.; 25 cm.

Judul Seri

-

No. Panggil

659.1 TER p

Periklanan promosi : aspek tambahan komunikasi pemasaran terpadu : Edisi 5 Ji…

Edisi

Jilid 1 Edisi Kelima

ISBN/ISSN

9796885174

Deskripsi Fisik

xxvi, 603 hlm.; 25 cm.

Judul Seri

-

No. Panggil

659.1 TER p

Advertising Worldwide: Concepts, theories and practice of international, mult…

Edisi

Cetakan ke-1

ISBN/ISSN

0134718976

Deskripsi Fisik

xvi, 408 p.; 25 cm

Judul Seri

-

No. Panggil

659.1 MAR a

Advertising Management: Concepts and Cases

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

xi, 418 p.; 25,5 cm

Judul Seri

-

No. Panggil

659.1 MAN a

Advertising: Its Role in Modern Marketing

Edisi

Fifth edition

ISBN/ISSN

003060049

Deskripsi Fisik

xxi, 710 p.; 25,6 cm

Judul Seri

-

No. Panggil

659.1 DUN a

Strategy in Advertising: Matching Media and Messages to Markets and Motivations

Edisi

Second Edition

ISBN/ISSN

-

Deskripsi Fisik

xii, 406 p.; 24 cm

Judul Seri

-

No. Panggil

659.1 BOG s

Advertising Management

Edisi

-

ISBN/ISSN

013015974

Deskripsi Fisik

612 p.; 23,5 cm

Judul Seri

-

No. Panggil

659.1 AAK a

Advertising Copywriting

A book on copywriting can point you in the right direction. It can give you a helping hand in a course in advertising copywriting, and it can help you significantly during those first days on the job. It can help you even after you've had working experience because all writers need to go back to the fundamentals occasionally.

Pemasaran internasional

Globalisasi perekonomian dunia, perdagangan pada era milenium, perkembangan teknologi informasi, serta perubahan demografi dan iklim dunia merupakan sebagian kecil dari sejumlah isu internasional yang mengemuka belakangan ini. hal-hal ini terlepas dari signifikansinya, tentu mempengaruhi perkembangan bisnis suatu perusahaan dan bidang pemasaran internasional dianggap memiliki peranan penting da…

Manajemen Pemasaran (Edisi 10 Jilid 1) Edisi Milenium

Edisi

Ed. 10, Jil.1

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.84 KOT m

Sixty nine revolution : bagaimana internet marketer mendulang sukses

Edisi

-

ISBN/ISSN

9786020275956

Deskripsi Fisik

xv, 125 hlm.; 14 x 21 cm.

Judul Seri

-

No. Panggil

658.84 IND s

Riset Pemasaran

Buku ini membahas secara eksklusif bidang riset pemasaran mulai dari penyusunan masalah riset pemasaran, penyusunann desain riset, prosedur dan teknik pengumpulan data primer dan sekunder, desain kuesioner, teknik wawancara, analisis kuantitatif, teknik scaling, serta contoh kasus riil yang dapat diterapkan dibidang bisnis

Riset Pemasaran

Edisi

-

ISBN/ISSN

9786020319216

Deskripsi Fisik

xxv, 329 hlm.; 23 cm

Judul Seri

-

No. Panggil

658.839 Ran R

Teknik Riset Pemasaran dan Ramalan Penjualan

Pemasaran bukan hanya menjual barang produksi yang sudah jadi akan tetapi persoalan pemasaran sebetulnya sudah timbul sejak produsen akan memprodusir barang produksi.

Aplikasi Excel pada Marketing dan Riset Konsumen

Bukuini ditujukan untuk para mahasiswa yang sedang mengambil mata kuliah Marketing, baik sebagai bahan pelengkap untuk kuliah ataupun untuk penelitian. Selain itu, para peneliti, praktisi di bidang Marketing dan pengguna awam merupakan kalangan yang tepat untuk menggunakan berbagai Modul pada buku ini dalam praktek sehari-hari.

Marketing research

The motivation in writing this book was to provide a marketing research text that is comprehensive, practical, applied, managerial, and presents a balanced coverage of both qualitative and quantitative material. This book is written from the perspective of a marketing research user. It reflects the current trends in international marketing, ethics, and the integration of the Internet and comput…

Marketing research: an applied orientation

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators from Asia and the Middle East to contribute new activities and case studies. The sixth edition of Marketing Research: An Applied Orientation is even more current, contemporary, illustrative, and sensitive to us…

Ten Deadly Marketing Sins : Signs and Solusi

Edisi

-

ISBN/ISSN

979-781-003-8

Deskripsi Fisik

159 hal

Judul Seri

-

No. Panggil

658.83 KOT t

36 Kasus Pemasaran Asli Indonesia : Rangkaian Strategi, Siasat dam Taktik Jitu

Tekanan krisis dipercayai membuat para praktisi pemasaran lebih pintar dan banyak belajar. Terutama dalam memahami konsumen yang belakangan mengalami dinamika mahadahsyat. Kasus pemasaran asli Indonesia ini setidaknya hadir di masa transisi ketika ekonomi sedang di puncak emas (1996) hingga saat perekmian mulai terkoyak dan kian rapuh di 1999. Ada satu hal yang menarik dicermati: pantang menyerah.

Building strong brands

"Rarely is the sequel as good as the original. This time it's better! With compelling case studies and insightful discussion, Aaker extends the concepts put forth in managing Brand Equity to create the first true owner's manual for Brand managers.

Manajemen pemasaran internasional

Edisi

-

ISBN/ISSN

978-979-075-813-1

Deskripsi Fisik

26 cm

Judul Seri

-

No. Panggil

658.81338 JAJ m

Principles of customers relationship management

Principles Of Customers Relationship Managementprovides students with an understanding of customers relationship Management (CRM) and its application in marketing and sales. The authors demonstrate how CRM aligns business processes with strategies directed toward building customer loyalty and creasing profits.

Sales management concepts and cases

Easily accessible, real-world and practical, Sales Management, Tenth Edition by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on …

Manajemen pemasaran global Jilid satu

Edisi

Ed. 6, Cet. 2

ISBN/ISSN

9796830949

Deskripsi Fisik

xiv, 306 hlm.; ill.: 27,5 cm.

Judul Seri

-

No. Panggil

658.81 WAR m

Manajemen pemasaran global jilid dua

Edisi

Ed.6

ISBN/ISSN

9796830957

Deskripsi Fisik

xii, 324 hlm.; ill.: 27,5 cm.

Judul Seri

-

No. Panggil

658.81 WAR m

Manajemen bisnis pemasaran

Pembahasan buku ini mulai dari pemahaman rumusan bisnis pemasaran, pengembangan strategi bisnis pemasaran, penciptaan nilai pelanggan

Managing the customer experience

How much mere profit could you make if yöu had customers who couldn't Imagine dolng business with anyone but you? In your dreamsl Tell that to Virgin Atlantic or Harleý Davldson. How great would life be if 40% of your new business simply knocked on your door without you having spent a cent advertising for I1? Impossible! Tell that to First Direct. The companies in this book have managed to tu…

Marketing for competitiveness : asia to the world in the age of digital consu…

Edisi

-

ISBN/ISSN

9789813201958

Deskripsi Fisik

xiv, 288 hlm.; ill.: 23 cm.

Judul Seri

-

No. Panggil

658.81 PHI m

HEM: The Highly Effective Marketing Plan= Rencana Pemasaran Yang Sangat Efektif

Edisi

-

ISBN/ISSN

978-979-781-837-3

Deskripsi Fisik

164

Judul Seri

-

No. Panggil

658.81 PET h

Pemasaran Pariwisata Terpadu

Edisi

Ed. Revisi, Cet. 1

ISBN/ISSN

9796650088

Deskripsi Fisik

xviii, 102 hlm.; 21 cm

Judul Seri

-

No. Panggil

658.81 OKA p

Exceptional Customer Service

Exceptional Customer Service is an essential tool for business owners and managers who want to create exceptional customers service in their business. With over 70 years of combined experence in the customers services arena, the authors will help you make your business in the best in delivering customer-focused service.

Prinsip-prinsip pemasaran jilid 1

Edisi

Ed. 8, Jilid 1

ISBN/ISSN

979-688-205-1

Deskripsi Fisik

xvii, 515 hlm. :ilus. ;25 cm.

Judul Seri

-

No. Panggil

658.81 KOT m

Manajemen pemasaran global

Edisi

6 jilid 1

ISBN/ISSN

9796830949

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.81 KEE m

Manajemen pemasaran global

Edisi

Revisi

ISBN/ISSN

9798901150

Deskripsi Fisik

1 jil., xiv, 396 hlm.; 21 x 27.5 cm.

Judul Seri

-

No. Panggil

658.81 KEE m

Manajemen pemasaran internasional jilid 1

Edisi

Jilid 1

ISBN/ISSN

9798190831

Deskripsi Fisik

xxxii, 522 hlm.; 27cm.

Judul Seri

-

No. Panggil

658.81 HEN m

Dasar-Dasar Pemasaran (Edisi 3)

Edisi

3

ISBN/ISSN

0137017316

Deskripsi Fisik

xi, 558 hlm.; 19 cm.

Judul Seri

-

No. Panggil

658.8 KOT d